4K is a platform that bridges asset ownership across physical and digital worlds. To be the most trusted platform for bridging ownership and authenticity of tangible assets across physical and digital worlds. As humanity lives increasingly virtual lives, it becomes more and more important to have a source of truth that connects our digital reality with our physical one. By offering state-of-the-art authentication, storage, and marketplace services, 4K is enabling humanity to transact with more trust, more transparency, and less friction.