Aislinn Kelly is a senior product designer helping to shape product strategy, design and user experience. I’m currently part of the design team at ConsenSys, the world’s leading blockchain production studio. Multi-disciplinary designer with over 12 years of experience building digital products. I help to conceive, refine and deliver best-in-class products and services for both consumer and enterprise users. I bring expertise in product strategy, design thinking and user experience. I am particularly adept at helping teams to solve challenging design problems – reshaping complex requirements into simple, compelling and intuitive user experiences. I believe that great design comes as a result of gaining a deep understanding of a set of problems, and by creating a clear space for solutions to those problems to emerge. I highly value transparency and collaboration, and believe the best results come from cross-functional teams working collectively towards a common goal. Key skills: - Product design, feature ideation & development - Requirement generation, user research and competitive analysis - Storyboarding, customer journey and user flow mapping - Information architecture, wire-framing and rapid prototyping - Brand development, creative direction & strategy - User interface and visual design - Design system creation and documentation - Interaction design, motion design and high-fidelity prototyping - Team management, mentorship and training - Project management, roadmapping and sprint planning - User testing and validation - Front-end development