Candy Digital, a next generation digital collectible company is entering the NFT (non-fungible token) space with three of the world's most innovative companies across sports, e-commerce, technology, collectibles and cryptocurrency along with an exclusive long-term agreement with its first content partner Major League Baseball (MLB). Candy Digital is being launched by three titans of their respective industries who bring unique expertise and skill sets for scaling businesses within the digitally native world: Michael Rubin, Executive Chairman, Fanatics; Mike Novogratz, founder and CEO, Galaxy Digital; and Gary Vaynerchuk, Serial Entrepreneur and Investor. Leveraging deep experience in sports, e-commerce, fintech, blockchain, pop culture and digital media, the founders and their respective companies have positioned Candy to enter the digital asset marketplace with significant resources, skills, and capabilities. Fanatics, a global leader for licensed sports merchandise and memorabilia, will introduce its 80-plus million consumers to a new way of enjoying their favorite teams, players and sports moments. Galaxy Digital will provide its incredible knowledge of the digital asset, cryptocurrency and blockchain technology space, and Gary Vaynerchuk will lend his preeminent digital, social media and collectibles experience to the company. Fanatics will be the majority owner of Candy Digital. Candy is building Major League Baseball's official NFT ecosystem where fans and collectors will be able to purchase, trade and share officially licensed NFTs to deepen their love of the sport. Candy’s team of world class digital artists, designers and technologists are developing a broad range of digital collectibles, beginning with sports content and expanding into art, entertainment, music and more. Candy’s NFTs will be available on its online platform where fans will be able to purchase, collect, view, and trade via a branded storefront and secondary marketplace.