Carry makes personal data fair for consumers, marketers and merchants. Carry protocol that powers the next generation of apps for offline retail, delivering real incentives that enable consumers, merchants and advertisers alike. CRE (pronounced "carry") is the main token in the Carry Protocol. Consumers can use it as currency to pay merchants within the Carry ecosystem. Merchants use it to create branded tokens or smart contracts. Consumers receive CRE from 3rd party advertisers, as payment for accessing the consumers’ transaction data blockchains. And this is all acheived without lifting the veil of anonymity.