Launched in 2013 by Square (now Block), a large mobile payment services company, Cash App (formerly known as Square Cash) is a peer-to-peer payment application, with the brand based in California, USA. Currently, Cash App operates a range of businesses including peer-to-peer transfers, bitcoin and stock trading, Cash Card debit cards, direct deposit, Cash Boost consumer discounts, tax preparation and payment services to merchants, and is evolving into a one-stop financial services app.