Current is subscription-free, lightning-fast & provides users with a seamless music streaming experience with built-in rewards. An incentive-based blockchain enabled multimedia platform designed for today's media consumption habits. The first step is the Current media platform that allows users to search and play media from the most popular networks, which ensures an adequate supply of content. From there, a utility token is rewarded to users for their time and attention while consuming content on Current, which further incentivizes consumer and creator adoption. An adequate supply of content and user adoption are the key problem areas facing today's decentralized media networks. The Current utility token, CRNC, will be used to purchase or subsidize premium subscriptions to external content partners or to Current itself. This effectively allows consumers to pay less for their media and enables them to easily earn a new cryptocurrency that can be used initially for premium content subscriptions and ultimately for a broad list of products, services, and in-platform advertising.