DATx is dedicated to developing blockchain-based favorable unified protocols and operating mechanisms for the entire advertising ecosystem, to forming an effective, secure, benign and benefit-maximized advertising ecosystem. DATx is committed to the integration of blockchain techniques combining Artificial Intelligence and big data techniques, to build a revolutionary and innovative intelligent advertising ecosystem. In DATx ecosystem, various roles realize multi-win through DATx infrastructure and incentive mechanism: Centralized + Decentralized Hybrid Data Storage - Better User Privacy And Security User Attention Based Incentivization - Opt-in And Closed-loop Feedback Mechanism Transparent Machine Learning Algorithms - Higher ROI And Market Place Efficiency Decentralized Audit Trail And Payment System - Less Fraud And Better Transparency .