DigitalBits is a protocol layer blockchain built to support consumer digital assets. With a focus on enabling mainstream crypto adoption, DigitalBits aims to solve a real world problem utilizing branded cryptocurrencies. A branded cryptocurrency facilitates a unique opportunity to enhance interactions and transfer of value between the brand and consumer. The growing trend of D2C marketing has placed pressure on large brands to adapt to increased competition. Branded cryptocurrencies are designed to support heightened levels of consumer engagement, market intelligence, and overall value that people can spend everyday.