Dirt is a community-powered web3 media ecosystem, connecting the mainstream media ecosystem to NFTs and web3 culture. It brings together compelling content, collaboration, community, and collecting. Dirt uses media to form an NFT-powered lifestyle brand with a shared sense of identity and ownership — both at the organizational and content levels. Dirt’s new media model empowers creatives and contributors to be rewarded for their work, readership, and participation using web3 rails. Dirt uses its exceptional edge in creating and sourcing content to bring new Dirt lovers into the mix — ones hungry for Dirt swag and digitized products. These unique digital products provide holders the ability to curate and govern future content, and over time, become user-owners of the publication and community.