Gusto Collective is Asia’s first BrandTech holding company – bringing the best businesses in technology and branding together to drive value and growth for brands though immersive and engaging customer experiences. Gusto Collective is a leading player in determining the future of immersive customer experiences and high-impact communication products that are increasingly operating within the spheres of AR, the metaverse and NFTs. The company was founded in January 2020 by Aaron Lau, a technology and marketing veteran.