Hyype is making a social network that will allow owners of NFTs to connect stories to the items in their collection, just as people tell stories about their lives with applications such as Instagram and TikTok. Unlike traditional assets, NFTs are social by nature. Communities like CryptoPunks come together based on their shared NFT assets. We need a new social network to support these NFT communities. Hyype’s focus on storytelling will make it stand out. For instance, users will be able to share why they bought a particular NFT or how it’s served as a springboard for making other NFTs derived from its content. While the owners may change, those stories will continue living with the NFT. As a social network, Hyype will function on two levels for each user: First, as individual expression. Hyype will make it easy for users to curate exactly the impression they want to give off. Next, Hype will reinforce a sense of membership in a tribe. People buy NFTs and they join groups drawn to other NFTs in that set and mint communities. A person can be part of several NFT tribes, but Hyype will be organized to help each person express their allegiance to each of their tribes more fully. That’s why Hyype’s starting now by going to some of the strongest NFT communities and gradually building out an individualized lore around each digital item held by members. The art of the NFT itself is just the beginning.