Jordan Lyall is Product Lead (#DeFi) at ConsenSys, building open finance. Tech entrepreneur, product manager, product designer, and early crypto investor/builder. Founder of Hello Santa, a digital media startup acquired by JibJab in 2014. I'm passionate about bringing design and usability to crypto. - Rich consumer-facing product portfolio: With multiple launches, I've established best practices for launching, iterating and supporting great consumer products. 10+ years product experience. - Product executive: I have a history at all levels of management from direct hands-on ownership of a product to managing a team of PMs overseeing a range of products. - Start-Up mentality: Willing to roll up my sleeves and do everything from requirements gathering to customer support calls to executive-level debates.