Blockchain-powered solutions for greater supply chain transparency. At Lucidity, our vision is to provide all parts of the programmatic advertising supply chain with a unified set of data that’s been verified, that’s secured with cryptography, and that’s free of discrepancies. Our technology starts with the Lucidity Protocol. The Lucidity Protocol uses smart contracts to track, verify, and reach consensus on all advertising data for all members of the digital advertising ecosystem. But before we dive deeper into what the Lucidity Protocol does, let’s focus a little time on what it is.