After 10 years in capital markets, working in research, fund management and corporate finance, and 13 years running an e-commerce company she founded, Noelle stumbled across bitcoin in 2014, and hasn’t looked back since. She joined crypto media platform CoinDesk in 2016, and until May 2021 ran its research department and wrote the weekly Crypto Long & Short newsletter. She is currently Head of Market Insights at crypto OTC desk, institutional lender and prime broker Genesis Trading, part of the DCG Group.