Novastar is a venture catalyst firm assisting the next generation of exceptional entrepreneurs who are designing and executing innovative business models to profitably serve East Africa’s aspiring mass market. These ‘New Stars’ are the catalysts for innovation, accountability, efficiency and the accumulation of wealth for the common good.While they are managing a pool of capital, they do not think of their selves primarily as fund managers. The fun and focus of their work is partnering with entrepreneurs to help bring ideas to life and multiply their impact.