Welcome to the Age of Buyer Agents. Re-Imagining Discovery, Procurement, and Marketing Based on Web3. Pulse seeks to become to the Buyer what Salesforce is to Sellers. Pulse is a software agent built for buyers that is private, decentralized, intelligent, and conversational. Buyers can express intent, issue RFPs, discover suppliers, evaluate supplier responses, seek advice from experts, and collaborate with stakeholders. For Sellers, Pulse is a new channel for effective lead generation, nurturing, and conversion based on trustful conversations. The Pulse protocol seeks to transform both B2B Procurement and B2B Marketing by creating a smarter way to connect in-market buyers directly with experts and sellers. Built natively on Web3 constructs, Pulse confers agency on the buyer while replacing Surveillance with Trust, and the Middle-Man with a Transparent Meritocracy.