Rob McCarty, VR/AR Agency Owner, Media Strategist, & Speaker. I didn't used to understand what that meant until slowly but surely, start-up after start-up I realized that I was creating something from nothing and business became my art. I've had the opportunity to find my roots in the media space from my first startup selling out of home (OOH) ads via an on-campus pedicab service called Trojan Chariots. This provided me with experience working with brands and media planners. Equipped with this knowledge, I helped grow and monetize a national campus publication called DormStormer Media. While at DormStormer, I was able to work with influencers to drive massive engagement and visibility for our articles. Seeing the transformation in the publishing space; Instagram became a photo and "video" sharing app, Snap launched, and Tik Tok was burgeoning on the scene, I co-founded PopShorts in 2013 with members of the DormStormer team. National campaign after national campaign, coast to coast, and speaking engagement after speaking engagement I decided to take a new trip in my career path, to become a creator and 360° media was my canvas. After successfully producing many VR pieces for both entertainment and enterprise I partnered with my art department at the Fortress to address the most pervasive media format that's under the radar, augmented reality. With the backing of clients over my career in media, I'm challenging the status quo of communication and entertainment formats to produce first to market social AR experiences for brands, agencies, and publications.