Sarah Carlson is Senior Designer, Lead Strategist at ConsenSys. She is a multidisciplinary designer, focused on thoughtful strategy and holistic experiences. As a recent Colorado transplant by way of New York, she brings years of experience utilizing strategic design to transform businesses. A designer in the blockchain space, she is striving to bridge the gap between the technology and humanity by finding simplicity in the complexity and a resonating brand for a decentralized world.