Thrive Capital is a venture capital investment firm focused on internet and software investments. Since its founding, Thrive has raised from institutional investors, including Princeton University, Wellcome Trust, and Hall Capital. According to a profile in Forbes, Thrive was one of three firms (joining Sequoia Capital and Greylock Partners) to invest in Instagram's $50 million Series B round at a valuation of $500 million. Forbes wrote that after Instagram sold to Facebook, "Thrive had doubled its money in 72 hours.