An innovation and marketing leader, Vanina has deep experience driving mainstream consumer adoption of disruptive products. Before joining Luno to lead the global brand team, she helped build and scale Europe's leading peer-to-peer ride sharing service, transforming the way communities from around the world think about exchanging value and sharing experiences. A passionate student of history, society and culture, Vanina is inspired by the potential of blockchain to enable new kinds of cooperative behaviors between individuals, and unlock new opportunities to build and create value together.