YEAY is a pioneering addition to the digital space. Founded by entrepreneur Melanie Mohr in 2016 and backed by an international team of investors, YEAY has become one of the fastest growing start-ups in Berlin—a trajectory that is only set to continue on a global scale. Show your vibe, shop your style — Share style ideas and fashion inspiration, follow fresh looks & shop cool finds! In a world of fake news YEAY wanted to build a space you could trust for product reviews and recommendations. That’s why we teamed up with WOM. Using their blockchain technology we’ve created a community for people to share honest recommendation videos with one another about the lifestyle products, services and experiences they love. Those videos get quality-checked by other members of the community to keep the whole thing honest-- and everyone, from the people who create the content, to the people who rate it, gets rewarded for their value.