YGG Japan aims to elevate blockchain games to provide more accessible content for all game users in Japan and lead them to the world of “Play-to-Earn”, where enjoyment and earning can coexist. Japan is a content powerhouse, owning a large number of popular IP on a global scale through media such as manga, anime, and games, and new IPs are being created every day. There are many game publishers, game development studios, and companies in Japan that create and distribute various types of content. YGG Japan will contribute to the trend of blockchain games by leveraging ｑJapan’s unique ecosystem, providing development and marketing support in the Japan market, and building a pipeline to bring blockchain games with Japanese IP to users around the world. There are tens of millions of game users in Japan. Meanwhile, the number of users playing blockchain games is still a very small portion compared to the global blockchain gaming population. We aim to scale up the blockchain game market in Japan by developing services that enable participation in guilds, which are gaming communities, strengthening partnerships with existing guilds and scholarship structures, and promoting awareness of blockchain games among the many game users who have yet to experience them. This will enable us to accelerate the shift to blockchain games among Japanese gamers who play social games, consumer games, PC games, etc., and through “Play-to-Earn,” create a world where the gamers become more affluent and the games become a more productive part of their lives.