Zach Cavanaugh is Content, design & decentralized tech at Parity Technologies. Practicing optimist. Grown in California. Enamored by the magic of language and storytelling from a young age, while most children were begging their parents to read them stories before bed, I was inventing my own tales each night and recounting them on the spot. Fittingly, I went on to study literature and languages at the University of California, Santa Cruz, graduating with highest honors before continuing my studies in rhetoric and writing at San Diego State University. That's where I learned the fundamentals of communication and persuasion, skills that would prove invaluable as I began my career in digital communications and branding. Today I'm helping innovative, game-changing organizations communicate their solutions to a world eager for the next big ideas, with a research emphasis on blockchain technology and design.